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luis - Luis C.

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A number of people have asked about how cookie matching works in the RTB world. Everybody today relies on cookies to store information about a user — which ads he’s seen, what sites he’s been to, which behavioral segment he’s in — all the good stuff.

Mike On Ads » Blog Archive » RTB... 1 1

mikeonads.com Dsp Ad-exchange Cookies – about 1 year ago

BlueKai Platform Features Full Suite of Industry-Leading Tools Including Tag Management, Data "Plug and Serve", Campaign Performance Dashboard and Analytics Technology from TrackSimple

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, is now looking to leverage its publisher relationships

Mathieu Roche Discusses The Webo... 2 1

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe.

exchangewire.com Weborama – over 1 year ago

Open standards for DSPs and SSPs

Demand Side Platform 1 1

opendsp.com Ssp RTB – over 1 year ago

eXelate Rolls Out 'Premier Media Partnership' Product

The Rich Media business is a mixed bag from an start-up point of view.Pros:Low barrier to entry, since anyone with a better mousetrap can get some business from agenciesDecent pricing power and margins, since the products are charged on a CPM basis but the costs are mostly fixed

Ari Paparo's answer to Is rich m... 2 1

The Rich Media business is a mixed bag from an start-up point of view.Pros:Low barrier to entry, since anyone with a better mousetrap can get some business from agenciesDecent pricing power and mar... (See more)

quora.com mediamind Rich media pointroll – over 1 year ago

Omar Tawakol, a self-described computer science geek believes “data provides the intelligence for marketing.” He founded BlueKai in 2008 as a way for marketers to sell and buy online consumer shopping and other behavior data to improve their targeting. He speaks to Direct Marketing News about his...

Q&A: Omar Tawakol, CEO, BlueKai ... 2 1

Omar Tawakol, a self-described computer science geek believes “data provides the intelligence for marketing.” He founded BlueKai in 2008 as a way for marketers to sell and buy online consumer shopp... (See more)

dmnews.com Data exchange Bluekai – over 1 year ago

give users a new way to control their online experience. A Keep Button™ on every ad allows them to continue doing what they’re doing and simply save ads for later

StrikeAd Looking To Establish It... 1

exchangewire.com ad serving Dsp RTB – over 1 year ago

Face à Face à propos de Weborama 2

videobourse.fr Bourse – over 1 year ago

Why The Number One Issue In Reta... 1

adexchanger.com Privacy criteo – over 1 year ago

Paul Rubin: Ten Fallacies About ... 1

online.wsj.com Cookies – over 1 year ago

Five top tips | Your Online Choi... 1

youronlinechoices.com behavioural targeting Cookies – over 1 year ago

The First Company to Combine Con... 2

By combining consumer panel research with innovative ad serving technology, Behave Media is able to influence consumer behavior online.

prweb.com Behave Media Panel behavioural targeting + – over 1 year ago

Google Stitching Mobile And Disp... 1

exchangewire.com Doubleclick Mobile Adserver – over 1 year ago

We have now moved into the Age of Data. Behavioral targeting, social graph targeting, contextual targeting -- around us are data providers and data sellers each offering the promise of two-times lift, five-times lift, or even 10-times the lift if we just use their products. It's hard to know what works and what doesn't.

Online Advertisers Take Comfort:... 2

Mike Sprouse, CMO of Epic Media Group, forecasts ad intermediary consolidation and points out what advertisers should understand about it.

blogs.forbes.com Ssp Targeting AdExchange + – almost 2 years ago