http://blippar.com Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use blippar™ technology -- a new image-recognition augmented reality app for smart phones, that magically brings brands to life, Each time a consumer 'blipps' they have the opportunity to win a fantastic Heinz 'Secret Ingredient' cookery pack including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup (570g) and a squeezy, tomato-shaped ketchup dispenser

Download Blippar on iPhone and Ipad2 - http://itunes.apple.com/gb/app/blippar/id410604563?mt=8

Download blippar on Android - https://market.android.com/details?id=com.blippar.ar.android