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Adobe met un pied dans l'e-marke... 1

Les solutions d'analyses Web d'Omniture devraient ainsi être intégrées dans les outils de création de contenu Web développés par Adobe, notamment Flash, Flex, Air et Acrobat, afin de permettre aux ... (Voir plus) Les solutions d'analyses Web d'Omniture devraient ainsi être intégrées dans les outils de création de contenu Web développés par Adobe, notamment Flash, Flex, Air et Acrobat, afin de permettre aux agences de publicité et aux éditeurs de sites et e

journaldunet.com omniture Adobe Opa Web Analytics – il y a plus de 2 ans

When Did Google Become the Bad G... 1

Something happened to Google over the last few years. Perhaps it's just me, but within certain clusters of individuals and certain groups, Google seems to have gone from doing no evil to being the ... (Voir plus) Something happened to Google over the last few years. Perhaps it's just me, but within certain clusters of individuals and certain groups, Google seems to have gone from doing no evil to being the bad guy. This transformation hasn't really hit the Goog

clickz.com Google – il y a plus de 2 ans

Google Patents Its Homepage 4

Google just received a design patent for Google Search's homepage. It took the US Patent Office over five years to approve this patent (D599,372) for the design of a "graphical user interface for a... (Voir plus) Google just received a design patent for Google Search's homepage. It took the US Patent Office over five years to approve this patent (D599,372) for the design of a "graphical user interface for a display screen of a communications terminal," but Google's request was finally approved yesterday.

readwriteweb.com Patent Google Homepage – il y a plus de 2 ans

Mobile Advertising To Grow 74% I... 1

A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spendin... (Voir plus) A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing cha

mediapost.com E-pub Mobile – il y a plus de 2 ans

VisualRevenue | LAUNCH: Yahoo! W... 1

This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. The purpose of this network is amongst other thing... (Voir plus) This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. The purpose of this network is amongst other things to help our clients get the best out of the tool - and hopefully also help us spread the gospel of YWA. It might even alleviate the stress on my personal in-box!

visualrevenue.com Yahoo! Web Analytics Certification – il y a almost 3 years

MediaPost Publications Goodbye, ... 1

AOL announced Friday that its sprawling ad unit -- encompassing premium ad sales on its owned-and-operated properties, its Advertising.com third-party ad network and its ADTECH ad-serving operation... (Voir plus) AOL announced Friday that its sprawling ad unit -- encompassing premium ad sales on its owned-and-operated properties, its Advertising.com third-party ad network and its ADTECH ad-serving operations -- will be renamed AOL Advertising come September.

mediapost.com Aol régie publicitaire PLatform A E-pub – il y a almost 3 years

Why Is Obama's Top Antitrust Cop... 1

On sait déjà que Google fait l'objet d'une enquête à propos de son accord avec les éditeurs de livres. Mais d'autres enquêtes antitrust pourraient voir le jour aux US, à en croire une avocate améri... (Voir plus) On sait déjà que Google fait l'objet d'une enquête à propos de son accord avec les éditeurs de livres. Mais d'autres enquêtes antitrust pourraient voir le jour aux US, à en croire une avocate américaine travaillant pour un cabinet spécialisé dans le droit du web. La nouvelle de sa nomination à la tête du département antitrust du DoJ par Obama il y a quelques semaines n'a pas dû échapper à Google.

wired.com Concurrence Google antitrust – il y a almost 3 years

Avis d’expert : Comment mesurer ... 1

Réaliser une vidéo virale dans le cadre d’une campagne de communication sur internet est devenu monnaie courante. Mais peu d’annonceurs savent réellement comment mesurer son impact.

journaldunet.com E-pub E-marketing buzz marketing Performance – il y a almost 3 years

Ad Optimism Soars For Online, Ma... 1

The findings, which come from a poll of 200 "media decision makers" conducted by Advertiser Perceptions Inc. in late June and early July, shows that the ad spending expectations of both advertisers... (Voir plus) The findings, which come from a poll of 200 "media decision makers" conducted by Advertiser Perceptions Inc. in late June and early July, shows that the ad spending expectations of both advertisers and agencies have improved for online media in recent wee

mediapost.com E-pub Trends – il y a almost 3 years

Revista de Internet – Weborama c... 2

Weborama.com, empresa francesa especializada en la optimización y medición de acciones de marketing en Internet, acaba de lanzar su red publicitaria llamada Weborama Connection.

revistadeinternet.com Weborama weborama iberica – il y a almost 3 years

EyeWonder Takes Takeovers To Ano... 1

Taking attention-seeking to a whole new level, rich media company EyeWonder on Wednesday debuted a new home page-takeover ad that appears to manipulate a surrounding Web page by shrinking, stretchi... (Voir plus) Taking attention-seeking to a whole new level, rich media company EyeWonder on Wednesday debuted a new home page-takeover ad that appears to manipulate a surrounding Web page by shrinking, stretching, crumpling or otherwise animating a real-time screensho

mediapost.com E-pub Formats EyeWonder Innovation – il y a almost 3 years

The Threat of an Online Privacy ... 2

Advertising and media executives are worried about the threat an online privacy bill, or any similar federal regulation, could pose to their businesses. One proviso they fear would mandate that Web... (Voir plus) Advertising and media executives are worried about the threat an online privacy bill, or any similar federal regulation, could pose to their businesses. One proviso they fear would mandate that Web surfers "opt in" before companies could track their onlin

businessweek.com ciblage comportemental Regulation – il y a almost 3 years

Amazon Patents Detail Kindle Adv... 1

Would you buy a Kindle ebook reader from Amazon if you received a free, ad-supported version of a book for each physical copy purchased? The U.S. Patent Office has published several Amazon patents ... (Voir plus) Would you buy a Kindle ebook reader from Amazon if you received a free, ad-supported version of a book for each physical copy purchased? The U.S. Patent Office has published several Amazon patents in the past 30 days that could lead the online bookseller

mediapost.com Kindle E-pub Amazon Brevets – il y a almost 3 years

Recrudescence des virus au sein ... 1

Les bannières publicitaires hébergent parfois des virus. Le site Web américain Mlb.com en janvier 2009, ou encore certains sites du groupe News Corp (tels qu'Americanidol.com, Foxnews.com et Ign.co... (Voir plus) Les bannières publicitaires hébergent parfois des virus. Le site Web américain Mlb.com en janvier 2009, ou encore certains sites du groupe News Corp (tels qu'Americanidol.com, Foxnews.com et Ign.com) en février et Digitalspy.co.uk fin mai en ont fait

journaldunet.com E-pub Sécurité – il y a almost 3 years

Online Ad Spending Rises At Doub... 2

Despite the global economic recession's drag on advertising budgets, the growth in online ad spending appears to be defying expectations, and is expanding at double-digit rates, according to the la... (Voir plus) Despite the global economic recession's drag on advertising budgets, the growth in online ad spending appears to be defying expectations, and is expanding at double-digit rates, according to the latest quarterly forecast from Publicis' ZenithOptimedia Gro

mediapost.com E-pub Budgets – il y a almost 3 years

Google Analytics iPhone Apps - W... 1

webanalyticsworld.net Google Analytics iphone Applications – il y a almost 3 years

Un ciblage publicitaire basé sur... 1

Deux sociétés américaines analysent sur Internet les connexions sociales des clients des marques afin d'adresser de la publicité à leur amis.

journaldunet.com ciblage comportemental E-pub Réseaux sociaux – il y a almost 3 years

Sunny Paris, YooLink : "L'entrep... 1

Co-fondateur de Weborama, Sunny PARIS est désormais aux commandes de YooLink, un site de partage des connaissances accessible aux internautes mais également disponible sous la forme d'une applicati... (Voir plus) Co-fondateur de Weborama, Sunny PARIS est désormais aux commandes de YooLink, un site de partage des connaissances accessible aux internautes mais également disponible sous la forme d'une application hébergée pour les entreprises.

lexpansion.com Yoolink Sunny Paris – il y a almost 3 years

Coremetrics Enters Behavioral Ta... 2

Coremetrics AdTarget launched Tuesday, giving advertisers a way to reach consumers with specific ads. The San Mateo, Calif. company partnered with AudienceScience, ChoiceStream, Dotomi, OpenX, and ... (Voir plus) Coremetrics AdTarget launched Tuesday, giving advertisers a way to reach consumers with specific ads. The San Mateo, Calif. company partnered with AudienceScience, ChoiceStream, Dotomi, OpenX, and [X+1], which have become Coremetrics Connect certified par

mediapost.com coremetrics Web Analytics Adserving Display – il y a almost 3 years

Weborama lance son adserver à l'... 2

Printemps chargé chez Weborama. Quelques jours après le lancement de son offre de reciblage, ce spécialiste français de la publicité en ligne a dévoilé hier soir son propre gestionnaire de bannière... (Voir plus) Printemps chargé chez Weborama. Quelques jours après le lancement de son offre de reciblage, ce spécialiste français de la publicité en ligne a dévoilé hier soir son propre gestionnaire de bannières destiné aux éditeurs : adperf Publisher.

neteco.com Adserving Weborama Editeurs – il y a almost 3 years